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Date:December 15, 2018
Our focus was to establish Aonepay as the leading voice in employee benefits and employee well being. Protecting and growing Aonepay presence in the group income protection vertical was critical to the success of the campaign. Aonepay was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.
We worked with the teamwork to develop the strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.
In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Aonepay own in-house digital team, to create useful, engaging content on the website and externally, positioning Aonepay as a thought leader within the field of employee benefits.
They are best service provider . They understand my requirement and do their job well done.
– Narayan Bala
Our team worked with Aonepay to promote internal spokespeople to journalists through by-lined articles . The team also developed and outreached case studies to key target media.