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The Brief

Our focus was to establish Z-exchanger as the leading company all over in his industry . Protecting and growing Z-exchanger presence in the group income protection vertical was critical to the success of the campaign. Z-exchanger was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with our team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Z-exchanger own in-house digital team, to create useful, engaging content on the website and externally, positioning Z-exchanger as a thought leader within the field of employee benefits.

They are the best service provider in the Industry.
– Md. Mikheil


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