Artist Website Gallery
Amitsgalleria. Paintings of Amit Chakraborty are full of dazzling light and vibrant colours that transport the viewer into a world of ethereal beauty. It's a artist e commerce portal
Date:August 15, 2020
Our focus was to establish Amitsgalleria as the leading artist portal in employee benefits and employee well being. Protecting and growing Amitsgalleria ’s presence in the group income protection vertical was critical to the success of the campaign. Amitsgalleria was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.
We worked with the team to develop an strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.
In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Amitsgalleria ’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.